Cosmetic company Nars is introducing a new colour range in collaboration with The Andy Warhol Foundation for the Visual Arts.
WWD said it would be the ‘largest strategic collaboration’ launched by NARS to date. It is due out in in the U.S. in October and will be rolled out in other countries later in the year
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Renowned for bringing Pop Art to the mainstream in the Fifties, Warhol was never shy of bold, vibrant slashes of color. The collection intends to ‘evoke the cool, image-rich, character-laden world’ of the icon, according to the company's description.
Created by the brand’s founder Francois Nars, it follows news that rival cosmetics company MAC will release a Marilyn Monroe-inspired collection of make-up. The blonde beauty was of course one of the artist’s most high-profile muses.
The MAC collection is also due on U.S. store shelves in October.
Both announcements come after a string of other commercial Andy Warhol-inspired products on the market, all seeking their own 15 minutes of fame.
New York-based perfumery Bond No. 9, which aims to capture nostril-friendly versions of the city’s neighbourhood scents, sell an Andy Warhol-inspired collection. It features titles including Silver Factory, Success is a job in New York, Lexington Avenue and Union Square.
Dom Perignon also released its own homage to the artist in 2010, changing up the Champagne company’s bottle labels to feature bright colours.
Dom Perignon's tribute to the artist in 2010 with limited edition labels
Like the upcoming Nars collection, the Bond No. 9 and Dom Perignon ranges were signed off by The Andy Warhol Foundation.
The foundation, formed in 1987, looks after Warhol’s legacy, often licensing images for commercial use.
He is best remembered for his Campbell’s tomato soup painting from the 60s as well as his work with Coca Cola bottles during the same decade.
