Kim Kardashian was doused in flour as she chatted away to reporters on the red carpet. yesterday
New video footage shows an unidentified woman throwing a bag of the white powder over the reality star, who then stormed off in shock.
The assailant - who was arrested after the attack - is believed to have shouted 'fur hag' as she threw the substance over 31-year-old Kim.
Scroll down to see the moment Kim gets floured...
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Animal rights group PETA today denied it was behind the assault - despite the organisation's public campaign against Kim's love of fur clothing.
After the incident, Kim emerged back on to the red carpet all cleaned up, and brushed off the drama with a joke, telling reporters: 'I told my make-up artist I needed more powder.'
She was attending the launch of her new perfume True Reflection at The London Hotel in West Hollywood