Reality series Fashion Star saw improved ratings last night as people across the U.S. tuned in to watch Jessica Simpson, Nicole Richie and John Varvatos mentor emerging fashion designers.
But when it comes to innovative design and durability, is the clothing featured on the NBC show actually any good?
Contestants have been briefed to create consumer-driven wares and stock is moving. For two weeks now, pieces picked up by retailers H&M, Saks Fifth Avenue and Macy’s have sold out after their post-show release.
Dream team: Fashion Star's mentor panel including Jessica Simpson, John Varvatos and Nicole Richie. Designs have attracted criticism elsewhere
Lisa Vian Hunter, a 47 year-old clothing designer from Washington, presented a simple empire waist dress. Pockets and self-ties were stitched into the front and her range came out in pink, black and a black and white floral print. It was picked up to be sold at Macy's.
But Vian Hunter’s design could not be described as fresh or unique.
It was much the same story for Sarah Parrott, 31 and her trousers as well as Nzimiro Oputa, 28 and his business shirt.
The most original piece came from Kara Laricks, a 38 year-old designer from New York City. She presented a draped shift dress in red, black and grey plaid.
Generally, Critics of the show have not been impressed. WWD said: 'Unlike some of its predecessors, this show landed with a concept that was compelling - too bad the clothes weren’t.'
Brian Coats, GQ’s senior fashion and market editor, tweeted during last week’s episode: ‘So tomorrow you can go to H&M and buy a dress with commerciality. #goodluck.'
Heather Cocks, founder of the blog Go Fug Yourself, also tweeted: ‘This @NBCFashionStar show is making me consider going into fashion next. I couldn't be any worse than these people. Oy vey. #fashionstar.’
Frock star: Kara Laricks' draped shift dress from last night's episode was one of the better designs. It came in red (above), black and grey plaid
The television program, which was created by the same team behind The Biggest Loser, drew 13per cent more viewers than last week.
The concept's appeal cannot be denied. Celebrity endorsements, catty backstage contestant antics and an original way to interact viewers (given the post-show purchasing opportunities) presented a whole new chapter in entertainment where reality television is blended with e-commerce.
But do Fashion Star’s featured contestants have what it takes to really become design stars and establish their own longevity in an already crowded market?
We’ll probably have to tune in to find out.
