The much-anticipated Chanel campaign starring model Alice Dellal has been released, and it looks awesome.
The announcement of the 24-year-old thrash metal drummer, model and socialite as Karl Lagerfeld's latest muse was met with more than a few raised eyebrows, but the resulting photographs - part of the campaign for the French couture house's Boy handbag collection - prove that Karl is, as usual, on point with his sometimes eclectic choice of brand ambassador.
The campaign was photographed by Karl himself, who shot on location at a French chateau.
Clad in Chanel tweed and pearls, Alice lounges on lavish antique sofas and ornate dressers.
Holding a Chanel Boy bag in each (metallic alligator, heavy chains and metalwork, strong, boxy shapes) Alice lends her own punky personal style to the scene, her ripped fishnet tights, tousled bleached hair and nose ring adding an extra dimension to Karl's elegant styling.
A Chanel spokesman said she was the perfect match for the Boy handbag campaign.
'Alice Dellal represents the perfect incarnation of all that is unique about the Boy Chanel handbag collection, which strives [to be] far from conformist notions of femininity,' they said.
'She's been well on the radar for a while, having walked for Vivienne Westwood, among others in the past. But all credit to Karl Lagerfeld for choosing Alice for this campaign. She really is the perfect choice.
'Her edgy appearance and punk aesthetic lends something new to any brand that affiliates itself with her.
'For Chanel, Alice has an instant youthifying effect, while that punky edge that comes so naturally to her gives them instant kudos. Her rebellious look fuses so well with that exquisite elegance of Chanel's classic tweed, lace and pearls.
It's not just about Chanel though. Fashionfreude.com say these partnerships will give Alice's already burgeoning career a major shot in the arm.
'Watch her profile soar after this,' they said today.
Alice is the daughter of Brazilian supermodel Andrea Dellal and sister to successful shoe designer Charlotte Olympia.
