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Alexander McQueen Relaunches Website
Alexander McQueen has revamped its website, which now includes some fun new details. You can now shop the "scarf boutique” which has exclusive colorways of the infamous skull scarf, as well as showcases fashion scarves. Their are plans to feature the entire archive of videos and photos of all McQueen runway shows. The website will combine the main line with secondary line McQ, so now it’s possible to shop both in one place. The digital flagship shop has extended e-commerce to cover the EU. A “My McQueen” feature allows users to save their favorite images from the runway and advertisement as well as product, making for one awesome wish list experience. It's like Pintrest for McQueen fans!