I imagine that Glenn Beck is under immense pressure. After all, he has lost over 50% of his advertising revenue since an online petition was circulated a few weeks ago. I need to update my list of advertisers that have agreed to boycott Glenn Beck's show on the Fox network. There are now 62 advertisers on that list.
Estimated advertising revenue [the total amount of advertising money being spent during a block of commercial time for a program] was collected on a week-by-week basis for a period of two months. According to the data collected, the amount of money spent by national advertisers on Beck’s program per week was at its highest at approximately $1,060,000, for the week ending August 2, 2009. ColorOfChange.org launched their campaign at the end of that week and since then, 62 advertisers have distanced themselves from Beck. Data collected for the week ending September 6, 2009 shows Beck’s estimated ad revenue at $492,000, equal to a loss of $568,000.It appears that the pressure is beginning to be felt by Glenn Beck. Don't you agree?
