After his retirement from playing in 1984, Cruyff became highly successful as manager of Ajax and later FC Barcelona; he remains an influential advisor to both clubs. His son Jordi has also gone on to play football professionally.
In 1999, Cruyff was voted European Player of the Century in an election held by the IFFHS, and came second behind Pelé in their World Player of the Century poll.He came third in a vote organised by the French weekly magazine France Football consulting their former Ballon d'Or winners to elect their Football Player of the Century.
Ajax
Cruyff joined Ajax youth system on his 10th birthday. He made his first team debut on 15 November 1964 in the Eredivisie, against GVAV, scoring the only goal for Ajax in a 3–1 defeat. That year Ajax finished in their lowest position since the establishment of professional football, 13th. Cruyff really started to make an impression in the 1965–66 season. Cruyff established himself as a regular first team player after scoring two goals against Door Wilskracht Sterk in the Olympic stadion on 24 October 1965 (in a 2–0 victory). In the seven games that winter he scored eight times and in March 1966, he scored the first three goals in a league game against Telstar (6–2 win). Four days later, in a cup game against Veendam (7–0 win), he scored four goals. In total that season, Cruyff scored 25 goals in 23 games, and Ajax won the league championship.In the 1966–67 season, Ajax again won the league championship, but also won the KNVB Cup, for Cruyff's first "double." Cruyff ended the season as the leading goalscorer in the Eredivisie with 33.
Cruyff won the league for the third successive year in the 1967–68 season. He was also named Dutch footballer of the year for the second successive time, a feat he would repeat in 1969. On 28 May 1969, Cruyff played in his first European Cup final against Milan, but the Italian team ended up winning 4–1.
In the 1969–70 season, Cruyff won his second league and cup "double," but at the beginning of the 1970–71 season, Cruyff suffered a long-term groin injury. He made his comeback on 30 October 1970 against PSV. In this game, he did not wear his usual number 9, which was in use by Gerrie Mühren, but instead used number 14. Ajax won 1–0. Although it was very uncommon in those days for the starters of a game not to play with numbers 1 to 11, from that moment onwards, Cruyff's number was 14, even using the number with the Dutch national team. There has even been a documentary on Cruyff titled Nummer 14 Johan Cruyff[10] and in his native Holland there is a magazine by Voetbal International titled "Nummer 14".
In a league game against AZ '67 on 29 November 1970, Cruyff scored no less than six goals in an 8–1 victory. After winning a replayed KNVB Cup final against Sparta Rotterdam by a score of 2–1, Ajax won in Europe for the first time. On 2 June 1971, in London, Ajax won the European Cup by defeating Panathinaikos 2–0. In spite of speculation that Cruyff would move to another club (Feyenoord and Barcelona were interested) on 12 July 1971, he signed a seven-year contract at Ajax. At the end of the season, he became not only the Dutch, but also the European Footballer of the Year for 1971.
1972 was a particular successful year for Ajax and Cruyff. Ajax won a second European Cup, beating Internazionale 2–0 in the final, with Cruyff scoring both goals. This victory prompted Dutch newspapers to announce the demise of the Italian style of defensive football in the face of Total Football. Soccer: The Ultimate Encyclopaedia says: "Single-handed, Cruyff not only pulled Internazionale of Italy apart in the 1972 European Cup Final, but scored both goals in Ajax's 2–0 win." Cruyff also scored in the 3–2 victory over ADO Den Haag in the KNVB Cup final. In the league, Cruyff was the top scorer with 25 goals as Ajax became champions. In the autumn, Ajax won the Intercontinental Cup, beating Argentina's Independiente (1–1 and 3–0) and then in January 1973, they won the European Super Cup by beating Rangers 3–1 away and 3–2 in Amsterdam. Curiously, Cruyff's only own goal came on 20 August 1972 against FC Amsterdam. A week later, against Go Ahead Eagles (6–0), Cruyff scored four times for Ajax. The 1972–73 season was concluded with the another league championship victory and a third successive Europe Cup (Ajax — Juventus 1–0).
In the summer of 1973, Cruyff was sold to Barcelona for 60 million guilder (approx. US$ 20 million, c. 1973). On 19 August 1973, he played his last match for Ajax (Ajax — Amsterdam 6–1), the 2nd match of the 1973–74 season.
Barcelona
At Barcelona, Cruyff quickly won over the Barça fans when he told the European press he chose Barça over Real Madrid because he could not play for a club associated with the Spanish dictator Francisco Franco.He further endeared himself when he chose a Catalan name Jordi for his son. He helped the club win La Liga for the first time since 1960, along the way defeating Real Madrid 5–0 at their home of Bernabéu. He was also crowned European Footballer of the Year.During his time at Barcelona, Cruyff scored one of his most famous goals, The 'Phantom' Goal. In a game against Atlético Madrid, Cruyff leapt into the air, twisted his body so he was facing away from the goal, and kicked the ball past Miguel Reina in the Atlético Madrid goal with his right heel (the ball was at about neck height and had already travelled wide of the far post). The goal was featured in the documentary En un momento dado, in which fans of Cruyff attempted to recreate that moment. The goal has been dubbed Le but impossible de Cruyff (Cruyff's impossible goal).
Note that Cruyff played two games with Paris Saint-Germain in 1975 during the Paris tournament. He had only agreed because he was a fan of designer Daniel Hechter, who was then president of PSG.
United States
At the age of 32, he signed a lucrative deal with the Los Angeles Aztecs of the North American Soccer League (NASL). He had previously been rumored to be joining the New York Cosmos but the deal did not materialize. However, he did play exhibition games for the Cosmos. He stayed at the Aztecs for only one season, but was voted NASL Player of the Year in that time. The following season, he moved to play for the Washington Diplomats. He played the whole 1980 campaign for the Diplomats, even as the team was facing dire financial trouble at the time. In May 1981, Cruyff played as a guest player for Milan in a tournament, but was injured. As a result, he missed the beginning of the 1981 NASL soccer season thereafter, which ultimately led to Cruyff choosing to leave the team.Levante
In January 1981, Cruyff played three friendly matches for FC Dordrecht. Also in January 1981, manager Jock Wallace of English club Leicester City made an audacious attempt to sign Cruyff. Despite negotiations lasting three weeks, in which Cruyff expressed his desire to play for the club, a deal could not be reached as he instead chose to sign with Spanish Segunda Division side Levante. In March 1981, Cruyff took the field for the first time for Levante. Injuries and disagreements with the administration of the club would blight his spell in the Segunda Division, as he was only able to amount 10 appearances after his signing, scoring two goals. Having failed to secure promotion to the first division, Levante did not keep the financial agreements that were specified in Cruyff's contract.After his spell in the USA and a short-lived stay at UD Levante in Spain, Cruyff returned to play in his homeland, rejoining Ajax on 30 November 1980 as "technical advisor" of trainer Leo Beenhakker, Ajax being 8th in the ranking of the table of the Dutch League then after 13 games. Ajax would finish 2nd in 1980–81 in June 1981 after 34 games. In December 1981, Cruyff signed a new contract as player for Ajax. His already since November 1980 expected return was on 6 December 1981 against Haarlem (4–1 home win), Cruyff scored the first goal. In the 1981–82 and 1982–83 seasons, Ajax, along with Cruyff, became league champions. In the 1982–83 season, Ajax also won the Dutch Cup (KNVB-Beker). One notable incident from this era was a famous goal he scored against Helmond Sport in 1982 while playing for Ajax. Cruyff scored a penalty the same way Rik Coppens had already done it 25 years earlier. He put the ball down as for a routine penalty kick, but instead of shooting at goal, Cruyff nudged the ball sideways to his Ajax teammate Jesper Olsen who in return passed it back to Cruyff who tapped the ball into the empty net, as Otto Versfeld, the bemused Helmond goalkeeper, looked on.
Feyenoord
At the end of the 1982–83 season, Ajax decided not to offer Cruyff a new contract. This angered Cruyff, who responded by signing for Ajax's archrivals Feyenoord. Cruyff's season at Feyenoord was a successful one in which the club won the Eredivisie for the first time in a decade, part of a league and KNVB Cup double. He ended his Eredivisie playing career on May 13, 1984 with a goal against PEC Zwolle. In his last season as a player, he was voted footballer of the year. Cruyff played his last game in Saudi Arabia, bringing Feyenoord back into the game with a goal and an assist.International career
As a Dutch international, Cruyff played 48 matches, scoring 33 goals. The national team never lost a match in which Cruyff scored. In his second Dutch national team match, a friendly against Czechoslovakia, Cruyff was the first Dutch international to receive a red card. He received a one-year suspension from the Royal Dutch Football Association.
Accusations of Cruyff's "aloofness" were not rebuffed by his habit of wearing a shirt with only two black stripes along the sleeves, as opposed to Adidas' usual design feature of three, worn by all the other Dutch players. Cruyff, however, had a separate sponsorship deal with Puma.
Cruyff led the Netherlands to a runners-up medal in the 1974 World Cup and was named the player of the tournament. Thanks to his team's mastery of Total Football, they coasted all the way to the final, knocking out Argentina (4–0), East Germany (2–0), and Brazil (2–0) along the way. Cruyff himself scored twice against Argentina in one of his team's most dominating performances, then he scored the second goal against Brazil to knock out the defending champions. The Netherlands faced hosts West Germany in the final. Cruyff kicked off and the ball was passed around the Oranje team 13 times before returning to Cruyff, who then went on a rush that eluded Berti Vogts and ended when he was fouled by Uli Hoeneß inside the box. Teammate Johan Neeskens scored from the spot kick to give the Netherlands a 1–0 lead, and the Germans had not even touched the ball. Only during the latter half of the final was his playmaking influence stifled by the effective marking of Berti Vogts, while Franz Beckenbauer, Uli Hoeneß, and Wolfgang Overath dominated the midfield, enabling West Germany to win 2–1. Cruyff received a yellow card during half time for talking to the referee.
Cruyff retired from international football in October 1977, having helped the national team qualify for the upcoming World Cup. Without him, the Netherlands finished runners-up in the World Cup again. Initially the reason given for missing the 1978 World Cup were political reasons given a military dictatorship was in power in Argentina at that time. In 2008, however, Cruyff stated to the journalist Antoni Bassas in Catalunya Ràdio that he and his family were involved in a kidnap attempt in Barcelona a year before the tournament, and that this had caused his retirement. "To play a World Cup you have to be 200% okay, there are moments when there are other values in life."