Rivera is the son of Francisco Rivera 'Paquirri' and Carmen Ordóñez along with his elder brother, the matador Francisco Rivera Ordóñez. His father’s second wife was Isabel Pantoja, with whom Cayetano has a half brother, Francisco Rivera Pantoja.
Rivera belongs to a long line of famous bullfighters: his great-grandfather was Cayetano Ordóñez, who fought under the name, 'Niño de la Palma', and was the inspiration for the matador in Ernest Hemingway's novel The Sun Also Rises (1926). Cayetano's grandfather Antonio Ordóñez was a friend of Orson Welles and Hemingway and subject of his book The Dangerous Summer (1960; published 1985) alongside Cayetano's great-uncle Luis Miguel Dominguín. His father Paquirri was killed by the bull Avispado when Cayetano was aged 8. His elder brother is Francisco Rivera Ordóñez and his cousin is Jose Antonio Canales Rivera.
Rivera made his novice debut 'con picadores' on March 26, 2005. On September 9, 2006, he took his 'alternativa' to become a full matador in the bullring with which his family is most associated in Ronda with his brother, Francisco, as his 'padrino.'He cut four ears of the two bulls he fought that day.
In 2007 he was on the cover of Vogue next to Penelope Cruz for an editorial titled 'Made in Spain' shot by Annie Leibovitz.
On his bullfighting time he is dressed by Armani. Cayetano Rivera and Giorgio Armani met in Valencia in 2006 and it was the Italian designer who proposed to design this very special suit for him. Armani specially designed the bullfighting costume, called the ‘Goyesco’ for Cayetano, for the ‘Corrida Goyesca’, that was to take place on September 6th, 2008 in Ronda, Spain.
Cayetano’s suit of lights was in the Goyaesque style. Years ago, also painter Pablo Picasso designed the same costume for Cayetano’s father. Though, an incident in Palencia where he got caught on the bull's horn prevented him to participate on the awaited occasion and it was postponed to September 6th, 2009. Cayetano along with José María Manzanares and Miguel Ángel Perera cut 8 ears that day of which the likes of Duquesa de Alba and Victorio & Lucchino were present.
In the season of 2009 he fought in 58 festivals and cut 77 ears, ranking him as number 6 in Spain on the Escalafón Matadores, the 'Matadors Ladder', up from number 16 in 2008.
Rivera represented the men’s accessories and ready-to-wear for luxury brand Loewe as well as the ambassador of the brand. On December 16, 2009 Rivera was presented as the next face for Loewe's men's fragrance 7 Loewe which launched in the fall of 2010. According to the company, style, pedigree, beauty and elegance are the attributes shared by Loewe and Cayetano Rivera, which is why the luxury brand set its sights on the bullfighter to advertise a fragrance that is about both tradition and modernity.
The perfume eventually won 'Best Masculine Selective Fragrance' award at the 2010 'Academia del Perfume' gala, it competed against other finalists in the category such as Bleu de Chanel and Boss Bottled Night. The award was received by Cayetano Rivera along with Loewe Spain General Manager Perfumes Francisco Prieto.
In Top 10 of Spanish Celebrities, brothers Francisco and Cayetano Rivera Ordoñez are on the 7th spot.
Cayetano Rivera married model and actress Blanca Romero on October 26, 2001 and divorced in 2004.
