How To Sell Almost Anything
Huthwaite is a sales coaching company based in Arlington, Va., with 10 offices worldwide, including in Brazil, Australia and Singapore. It teaches a sales method developed 30 years ago by British behavioral psychologist Neil Rackham, who studied more than 35,000 sales calls in 40 countries. We talked to Huthwaite's chief executive, John Golden, about the company's approach....
